Netflix Price Change in 2011: A Shift Towards Unlimited DVDs by Mail

In a surprising move, Netflix announced a price change in 2011 that would see the company shift its focus towards unlimited DVDs by mail at its lowest price ever of $7.99. At the time, this decision seemed to make sense for the company, as it aimed to ensure the long life of its DVDs by mail offering.

However, things didn't quite pan out as planned. The move to treat DVDs by mail as a $2 add-on to Netflix's unlimited streaming plan did not resonate well with customers who wanted only DVDs. It was clear that there was still a strong demand for physical discs, both from existing members and non-members alike.

Looking back, it's easy to see why Netflix didn't initially anticipate the need for DVD-only plans. After all, the company had just launched its $7.99 unlimited streaming plan in November, which seemed like a major step forward. But as time went on, it became apparent that DVDs by mail were still a vital part of the Netflix experience.

In response to this demand, Netflix has since created an entirely separate management team dedicated solely to managing their disc inventory. This move speaks volumes about the enduring popularity of physical media and Netflix's commitment to catering to its customers' diverse needs.

The creation of this new team is a testament to the power of consumer feedback and the importance of staying attuned to changing market trends. As the entertainment industry continues to evolve, it will be interesting to see how Netflix adapts to these changes and whether the company's focus on DVDs by mail will continue to pay off in the long run.

In conclusion, Netflix's price change in 2011 marked a significant shift towards unlimited DVDs by mail, a move that has had lasting implications for the company. By recognizing the continued demand for physical media and adapting its business model accordingly, Netflix has demonstrated its commitment to providing value to its customers.

Netflix price change 2011